Humble Brags Podcast

The real stories behind building a business sit at the centre of this show, told by the entrepreneurs, brand builders and founders living them. It's aimed at the founder community, startup owners, e-commerce leaders and anyone building something of their own who wants honest talk over polish. Running since 2022, it treats the wins, setbacks and lessons as equally worth hearing, and pitches itself as a supportive space to grow both a business and a mindset.

Across 39 episodes and roughly 34 hours, the format stays loose: shows average 52 minutes but stretch from 34 minutes to well over an hour, depending on the guest. Recent conversations feature Georgie Stevenson, Priscilla Hajiantoni and Jess Rufus, alongside founders building everything from global hydration brands to AI platforms. New episodes arrive about once a month on Spotify and Apple Podcasts, and the show extends offline into wellness-focused retreats and intimate events built around founder wellbeing.